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The popularity of a three-year-old child in overseas markets
Three year old blind boxes are very popular in the Vietnamese market, especially among young people who have sparked a blind box craze. According to the e-commerce data platform Metric, from October 15 to November 15, 2024, young Vietnamese people spent a total of 8.8 billion Vietnamese dong (approximately 2.51 million yuan) on Shopee and TikTok Shop to purchase three-year-old blind boxes for their children, an increase of 106% compared to the same period last month
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In addition, the price range of blind boxes for three-year-old children ranges from 10000 to 2 million Vietnamese dong per box, with blind box products priced between 200000 and 500000 Vietnamese dong being the most popular
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The hot sales of blind boxes for three-year-old children not only reflect on online platforms, but also spread to the streets and alleys of Vietnam. On some roadsides, motorcycles and cars filled with three-year-old blind boxes can be seen selling along the street, and many young people gather in front of stalls to buy
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The hot sales of this blind box toy have made the performance of three year olds in the Vietnamese market very eye-catching, and even in the second-hand market, some rare versions of three year olds blind boxes have become the new favorite of young people
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The success of the three year old blind box also reflects the influence of the Chinese fashion game brand in the overseas market. In recent years, the Chinese trendy toy brand represented by Bubble Mart has performed well in the Southeast Asian market, especially its IP toy Labubu is very popular in Thailand, Vietnam and other places, which is often sold out, or even sold at a high price
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This trend shows that the influence of China's fashion play brands in the world is growing.
